We book appointments with commercial property decision-makers
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Book qualified appointments with the decision makers that are actively having problems with their roof — We pull repair permit records, areas with history of roof repairs and storm data to generate your leads.
Without tracking down decision makers
Without paying a monthly retainer to ad agencies
Without 100's of hours doing research and building a technical infrastructure
While your closers do the one thing they're great at — closing.
ⓘBefore you keep watching: this is for commercial roofers with the crew capacity to service 6-7 figure commercial jobs.
If you're a solo operator doing $8k tear-offs, we are sorry but this isn't for you.
Commercial isn't a bigger version of residential — it's a different league. One building can out-earn a year of tear-offs.
$1.7M+
Jobs
A distribution warehouse. A portfolio account. One appointment, one signature — that's what's sitting in commercial inboxes right now.
We book the appointments, you close the deals. Apartment complexes, condo buildings, office buildings, medical plazas, warehouse portfolios — the million-dollar jobs your competitors don't have a way to reach.
Example results
What a strong campaign can generate
We don't spray and pray — we go after big jobs that make a real difference.
Appointments
24
Close rate
21%
Jobs closed
5
Total revenue
$3.8M
Example results from a good campaign — not a guarantee. Results vary based on brand, reputation, and sales ability.
Reaching Decision-Makers with Active Problems
A commercial lead only happens one way: you reach the decision maker. So we send direct emails straight to them by name. The property managers, facility managers, and building owners — we put you in front of the people who matter.
How We Source the Leads
We do deep research. Build personalized outreach, and focus on their pain.
Repair Permit Records — we pull public records to find out who needs your help
History of Old Roofs — we find areas that historically have old buildings repeatedly pulling repair permits and reach out to surrounding properties
Storm Data — we go after roofs directly affected by hurricanes and hail, we specifically target anyone that has been impacted in the past 2-3 years
Example conversations
The Roof Leak — Island Grand at TradewindsOutreach → Property Manager
M
Mark — Platinum Roofing
Owner · first touch
Hi David,
Mark, owner of Platinum Roofing reaching out. Permit records show Island Grand at Tradewinds has pulled three roof repair permits since 2021. When a commercial roof needs patching that often the repairs stop being maintenance and start being a payment that should have covered a new roof.
I'll be honest, that's a roof we'd like to help you replace. I don't expect you to hand the job to us through email though.
I can send over a short video on who we are, how we work, and results from past clients. If we sound like the company you've been looking for, I'd like to walk the roof and put real numbers in front of you to fix the problem once and for all. Does that sound fair to you?
Mark Platinum Roofing · Tampa, FL · 656-***-****
D
David
Property Manager
Commercial Lead
Well you did some research, we've patched that roof three times and ownership is tired of fixing it. I've been putting it off for awhile but with our slow season now approaching I think its a good time to look into it. Shoot the video over. If you sound like the right fit I'll have you walk it with our super and get those numbers in front of the board.
The System We Run For You
You never touch any of this. We build it, run it, and route the appointments to your calendar. But it's worth seeing what's under the hood — because it's exactly why most roofers can't do this at scale.
We research your leads
We write every email
We manage every response
We source commercial decision-maker data for old and damaged roofs in your service area, set up sending infrastructure kept completely separate from your company domain (so your domain is protected), connect it to our automated sending platform, and load roofing-specific sequences. Responses are managed by our team and appointments land on your calendar.
The Hours
Here's what a campaign actually runs every month — and how much of it touches your desk.
0 hours
of your team's time spent on research, outreach and follow up
What we run
9 mailboxes warmed and managed daily
5,000+ emails sent per month
5–7 follow-ups on every prospect
Every reply handled by our response team
What you run
Show up to booked appointments
Quote the building
Sign the deal
Cash six-to-seven-figure checks
And if we don't book your appointments, we work for free until we do — details below
Why It's Hard To Do Right
To get commercial emails actually delivered at scale — not dumped in spam — every one of these has to be done correctly:
Domains housed in a clean admin panel that isn't blacklisted
Mailboxes created and sent from a clean, dedicated IP
SPF records added
DKIM records added
DMARC records added
Domains placed in automated warm-up for ~14 days
Sending volume ramped slowly, not all at once
(When you work with us, we make sure this is done properly)
This takes 5–10 hours to set up, another 5–10 hours per week to manage and is genuinely easy to get wrong. Miss one record or rush the warm-up and you burn the domain — every email after that goes to spam and nobody sees you. Then there's the part most roofers never even get to: follow-up. It takes about five to seven follow-ups to get an appointment set, and 44% of people quit after just one follow up based on industry data. We run the full sequence. You run none of it.
What We Do For You
We scrape the commercial leads — verified decision-maker contacts in your service area with active history of roof problems
We build and run the sending infrastructure — domains, mailboxes, warm-up, deliverability
We write the sequences — roofing-specific copy that gets commercial decision-makers to reply
We run the full follow-up — consistency most roofers can't keep up with
We manage all responses — appointments booked straight to your calendar
We report on what matters — replies, booked appointments, and pipeline
How Onboarding Works
1
You book a call & we confirm fit
We make sure direct email is right for your shop and your service area before anything starts.
2
Onboarding call
We learn your ideal commercial customer, service area, and how you want appointments booked — which reps, which calendar.
3
We build the infrastructure
Domains, mailboxes, SPF/DKIM/DMARC, warm-up — all on our side, separate from your main domain.
4
We source your commercial leads
Verified property managers, facility managers, and building owners with active roof problems in your market.
5
We write & load your sequences
Roofing-specific outreach and the full follow-up, tested and ready.
6
Campaign goes live
Outreach begins, response team manages mailboxes, and appointments begin landing on your calendar.
Book A Call To Get Started
Pricing is built around your market and service area, so we cover it on the call — where we can frame it against your numbers and tell you honestly whether direct email is right for your shop.
✓ The Appointment Guarantee
We book you 20–30 qualified commercial roofing appointments — or we work for free till we do.
We're so confident in this system that we put our money where our mouth is: if we don't hit that number, we keep working at no charge until we do. This guarantees you get what you paid for — your only job is to show up and close the appointments we book.
!We only take on a limited number of roofers per market. Spots are first-come first serve. If the button's still here, the spot's still open.
A live commercial direct email campaign reaching verified decision-makers in your market with active roof issues
Sending infrastructure built and managed entirely on our side
Roofing-specific sequences with full follow-up doing the work for you
Responses managed by our team and booked to your reps calendar
Our appointment guarantee carrying the risk — 20–30 booked appointments or we work for free till we do
More Questions
What support and training will I get?▾
This is done-for-you — there's nothing for you to operate. We run onboarding, build and manage the campaign, and keep you updated on appointments and pipeline. You focus on closing.
Does this work with my CRM?▾
Yes. Once our response team books the appointment it can be pushed into your CRM (Acculynx, ServiceTitan, etc.)
What if it doesn't work?▾
Then we keep working for free. Our guarantee is 20–30 qualified commercial roofing appointments — if we haven't hit that number, we keep running your campaign at no charge until we do. We carry the risk, not you.
Is this compliant with CAN-SPAM and other regulations?▾
Yes, direct email to commercial businesses is perfectly legal and we abide by all CAN-SPAM regulations to keep your campaigns compliant.
Where do the leads come from?▾
We scrape and verify commercial decision-maker contacts — property managers, facility managers, and building owners with active history of roof problems — filtered to your service area and the property types you want. Verified means we've already paid to validate the addresses, so your sending stays clean and your domains don't burn.
Will I just get junk replies?▾
No. You're reaching named decision-makers, not contact forms — so the replies are real buyers asking to talk, not noise.
Get Started
On the call we'll tell you honestly whether direct email is right for you and whether we believe we can drive real commercial appointments, jobs, and revenue for your shop. Bring your numbers (commercial revenue, ad spend, current rep close rates) — and most importantly, if we don't book appointments, you don't have to pay.